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THE DIGITAL HEALTH COMPETITIVE EDGE REPORT: How the big four US insurers rank on digital feature awareness — and what it means for customer satisfaction (AET, ANTM, CI, UHC)

  • This is a preview of THE DIGITAL HEALTH COMPETITIVE EDGE REPORT from Business Insider Intelligence.
  • This report is exclusively available to enterprise subscribers. To learn more about getting access to this report, click here.

As digital permeates every corner of the US healthcare sector, the big four US insurers — Aetna, Blue Cross Blue Shield, Cigna, and UnitedHealthcare — have padded their health plans with digital tools that customers can use to seek medical advice, navigate costs, or contact customer service.

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And several of these features are considered must-haves for respondents to our proprietary survey who are US Tech Early Adopters, or those who identified as either a first adopter or early adopter of new technologies.

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