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Everlane's $150 trench coat looks like it should cost a lot more — I've had it for 3 years and get asked about it all the time

Everlane trench coatEverlane
  • There's rarely a work day you won't find me wearing at least one article of clothing from Everlane.  
  • Everything the company makes, from its $118 Day Glove flats, to its $68 Authentic Stretch skinny jeans, to the $148 Modern Trench Coat, is responsibly made, reasonably priced, and great quality. 
  • The Modern Trench Coat looks like it should cost a lot more than $148 — Everlane says traditional retailers would probably sell the coat for $335.
  • It's been my go-to spring jacket for three years and I still get compliments on it all the time. 
Product Embed:
Product Name: Everlane The Drape Trench
Card Type: small
Width: 100%
Height: 150%

A few years ago, I was looking to add a classic khaki trench coat to my closet. It's one of those staple pieces that goes with everything, and it's the perfect weight for New York City springs ... which are unpredictable at best. But I didn't want to spent a lot of money on one. See the rest of the story at Business Insider
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