How Amazon Ads Management Services Management Services Help With Display & Retargeting Campaigns

Amazon has evolved into more than just a marketplace—it's now a full-fledged advertising platform. Brands that want to grow in today’s e-commerce landscape need more than just great products. They need smart advertising strategies that keep their brand in front of the right people, at the right time.

This is where Amazon ads management services step in, especially when it comes to Display and Retargeting campaigns. These services don’t just place ads—they create visibility, boost engagement, and bring shoppers back when it matters most.

In this blog, we’ll explore how display and retargeting ads on Amazon work, and how expert ad management makes all the difference.

What Are Display and Retargeting Campaigns on Amazon?

Let’s start with the basics. Amazon Display Ads are part of Amazon’s Demand-Side Platform (DSP). Unlike Sponsored Products or Sponsored Brands, these ads don’t just show up on Amazon’s marketplace. They can appear across Amazon’s ecosystem—on apps, websites, Fire TV, Kindle, and even third-party websites.

Display ads are designed to reach shoppers based on behavior, not just keyword searches. Whether someone browsed a product, abandoned a cart, or viewed your competitor’s page—display campaigns can bring your brand right back to their attention.

Retargeting ads take this a step further. These are targeted to people who have already interacted with your product or brand. Maybe they viewed your listing but didn’t buy, or maybe they bought a related product. Retargeting campaigns nudge those users to return and convert.

Why Display and Retargeting Ads Matter

If you’ve ever checked out a product and then seen that same product follow you across the internet, you’ve already seen the power of display and retargeting in action.

These ads work because they remind people of products they’ve already shown interest in. They keep your brand top of mind, even after shoppers leave Amazon. More importantly, they increase the chances of conversion by narrowing in on warm audiences rather than cold ones.

Now here’s the catch—these campaigns can be incredibly effective, but only if they’re managed the right way. That’s where Amazon ads management services come in.

The Role of Amazon Ads Management Services

Running a display or retargeting campaign isn’t as simple as flipping a switch. It takes a deep understanding of audience segmentation, bidding, creative design, and timing.

An experienced Amazon ads management agency knows how to build these campaigns with precision. They dig into your customer behavior, product performance, and budget goals to build a strategy that actually works—not just one that looks good on paper.

Here’s how these services help specifically with display and retargeting campaigns:

1. Smart Audience Targeting

Amazon DSP gives advertisers access to a goldmine of data—but that’s only useful if you know how to apply it. A good ad management team can identify:

• Shoppers who viewed your product but didn’t purchase

• Customers who bought once and may be ready to reorder

• Users browsing similar or competitor products

• Lookalike audiences based on existing buyers

Knowing who to target—and when—can make or break your campaign. Most brands don’t have the time or tools to do this on their own. That’s why working with a dedicated agency pays off.

2. Custom Ad Creatives That Connect

With display ads, visual appeal matters. You’re not just showing a headline and a price. You’re showing banners, product photos, lifestyle images, and even videos. These assets need to be designed in a way that tells a story instantly.

An Amazon ads management agency will create professional creatives that match your brand and speak to the shopper's intent. Whether the goal is awareness, consideration, or conversion, the ad needs to reflect that.

Great creatives are often the difference between a skipped ad and a sale.

3. Real-Time Campaign Optimization

Display and retargeting ads need ongoing adjustments. It’s not a “set it and forget it” kind of deal. You need to monitor which audiences are converting, which placements are working, what creative is performing better, and how your spend is translating into results.

Amazon ads management services track these insights daily. They test, adjust, and reallocate budgets to make sure your return stays strong. If a certain creative isn’t getting clicks, it gets replaced. If one audience segment is burning through your budget without buying, it gets paused.

This kind of responsive management helps avoid wasted spend and improves campaign efficiency over time.

4. Holistic Strategy Across the Funnel

One common mistake brands make is treating display and retargeting as standalone strategies. But when these campaigns are part of a bigger advertising funnel, they work even better.

A seasoned agency doesn’t just look at one type of campaign. They build strategies that connect Sponsored Products, Sponsored Brands, DSP ads, and retargeting into one clear flow. That means your top-of-funnel ads drive traffic, your retargeting picks up those who didn’t convert, and your brand stays consistent throughout.

This kind of integration increases buyer trust and smooths the path to conversion.

5. Access to Amazon DSP (Even Without Direct Approval)

Here’s something many brands don’t know—you need to be approved to use Amazon DSP directly. But many Amazon ads management agencies already have access. That means even if you’re a small to mid-sized brand, you can still take advantage of DSP through a partner.

This opens the door to advanced audience targeting, cross-platform visibility, and reporting tools you wouldn’t get through standard self-service ads.

6. Transparent Reporting and Insights

Knowing what’s working and what’s not is just as important as running the ads themselves. Amazon’s native reporting tools can be overwhelming if you’re not familiar with them.

Ad management services simplify this by giving you clean, easy-to-understand performance reports. They explain what the numbers mean, where improvements are being made, and what the next steps are.

Instead of spending hours trying to decode metrics, you get a clear picture of ROI and campaign health.

Real-World Impact: A Quick Scenario

Let’s say you sell eco-friendly skincare products. You’ve had decent success with Sponsored Products, but now you want to grow your brand awareness and get more repeat buyers.

You decide to run a display campaign targeting users who viewed your product but didn’t buy. Your ad shows up on Amazon’s homepage, as well as on a beauty blog that partners with Amazon DSP.

Within three days, one of those users comes back and completes the purchase.

At the same time, you launch a retargeting campaign aimed at customers who bought once but haven’t reordered. You serve them a special offer through display ads. Several of them click through and place another order.

These wins don’t happen by chance—they happen through the smart use of Amazon ads management services.

Choosing the Right Amazon Ads Management Agency

Not all agencies are created equal. When choosing a partner, look for:

• Experience with DSP and retargeting campaigns

• A strong creative team for visuals and copy

• Proven results with similar brands

• Transparent communication and reporting

• Strategic thinking—not just tactical execution

Ask for case studies. Ask who will manage your account day to day. Make sure they understand your niche and goals.

Working with the right agency isn’t just about running ads—it’s about building a long-term partnership that supports growth.

Final Thoughts

Display and retargeting campaigns are some of the most powerful tools available to brands on Amazon. But running them well takes more than budget—it takes skill, strategy, and consistent oversight.

That’s why so many successful sellers rely on professional Amazon ads management services. Whether you’re launching your first display campaign or scaling a complex retargeting strategy, working with an experienced Amazon ads management agency helps turn clicks into conversions and shoppers into loyal customers.

If you're serious about growing your visibility and boosting performance, this is one investment that pays off—again and again.