Kenya Tire Market Value and Growth Projections for 2025 - 2030

The Kenya Tire Market size is valued at around USD 376 million in 2024 and is estimated to grow at a CAGR of around 5.7% during the forecast period, i.e., 2025-30. According to MarkNtel Advisors Study.

Kenya Tire Market Driver:

Population Growth & Rise in Purchasing Power – Growth in the population and rise in the purchasing power of the consumer plays a very significant role in driving the tire industry towards growth and development. The growing middle-class population has increased the demand for cars, which ultimately fuels the growth of the Kenya Tire Market. In a recent population report of 2024, Kenya reached up to 55 million approx. And is expected to reach 65 million by 2030, making more people look for mobility solutions increasing the number of vehicles, and more the production of tires. As development takes place people tend to shift to urban areas which has seen a rapid growth in vehicle density correlating it with an increase in vehicle service which also requires changing tires due to increased traffic and vehicle congestion as per usage from time to time boosting the industry even further. 

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Key Market Reports Highlights

·        Market Dimensions & Projections

·        Pricing Evaluation

·        Recent Strategic Moves by Companies

·        Primary Stakeholders

·        Import/Export Trend Analysis

·        Competitive Landscape Assessment

·        Emerging Opportunities

·        Market Trends and Indicators

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Kenya Tire Market Segmentation:

The market report categorizes the market based on different segments and geographical analysis.

Study Timeline:

-Base Year: 2024

-Historical Period: 2020 to 2023

-Forecast Period: 2025 to 2030

• By Vehicle Type
• Passenger Car-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Light Commercial Vehicle (LCV) -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Medium & Heavy Commercial Vehicle (MHCV) -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Off-the Road Vehicle -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Two Wheeler-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• By Demand Type
• OEM-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Aftermarket-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• By Tire Type
• Radial-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Bias-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• By Sales Channel
• Online-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Direct Sales-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Multi Brand Stores-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Exclusive Outlets-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• By Price Category
• Budget-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
• Economy-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
• Premium-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
• By Season
• Summer-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
• All Season-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
• By Tire Size
• Tire Size 1 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Tire Size 2 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Tire Size 3 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Tire Size 4 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
• Tire Size 5- Market Size & Forecast 2020-2030F, Units Sold (Thousands)

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including - Michelin Kenya Sdn Bhd, Giti Tire Pte. Ltd., MRF, Pirelli & C.S.p.a, Goodyear Tire & Rubber Industries, Sumitomo Rubber Industries, Ltd., Maxxis Tires Kenya, Kumho Tyre, Apollo Tyres Ltd., Bridgestone Middle East & Africa FZE, and others are looking forward to strengthening their market positions.

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Kenya Tire Industry Recent Development:

June 2023: Bridgestone launched Bridgestone Dueler AT002 specifically for local roads and includes high performance and all-terrain to cater to the Kenyan market.

New distribution centers were established in April 2023 in some of the key areas where MRF is located, including Nairobi, Mombasa, and Kisumu. u.

Data-Driven Insights Backed by Proven Research

We follow a tried-and-tested research methodology that blends top-down and bottom-up approaches to deliver highly accurate market insights. Every report is powered by data triangulation, ensuring well-rounded and validated findings.

From smart sample selection and reliable data collection to in-depth analysis and precise forecasting, our process is designed to minimize error and maximize impact.

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MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

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