Why Smart Brands Still Rely on Press Releases Today

In a landscape full of sponsored content and social media noise, smart, purpose-driven brands like Saromben continue to rely on a timeless tool: the press release.

Even in 2025, when algorithms rule and attention spans shrink, press releases offer structure, clarity, and credibility—three things that digital chaos often lacks.

A Quick Reminder: What Is a Press Release?

A press release is an official written statement delivered to media and the public, announcing something significant. Think of it as your brand’s formal way of saying, “Here’s what’s happening, and why it matters.”

What makes it different from a blog or social post?

• Tone: Professional, factual, neutral

• Structure: Easy for journalists to scan and republish

• Reach: Sent to media platforms, search engines, and sometimes directly to partners and customers

• Purpose: Inform, not sell

Saromben, a growing ethical fashion brand, uses press releases to highlight everything from artisan collaborations to milestone achievements—and it works. Their releases often get picked up by local media and industry blogs without needing to pay for exposure.

What Press Releases Do Better Than Ads

Advertising can be flashy, but press releases have something ads often don’t: trust.

When people read a press release, they’re not being “sold to”—they’re being informed. And when journalists receive a press release, it gives them a solid foundation to write about your brand with accuracy.

Here’s what a well-crafted press release offers:

• Credibility: Seen as official and factual

• Searchability: Indexed by Google and news aggregators

• Shareability: Easier for media, bloggers, and partners to repost

• Longevity: Unlike stories that disappear in 24 hours, releases remain visible online

And in a world where brand trust is more valuable than ever, that matters.

Why Platform Choice Matters: The Role of Portal Narasi

It’s not just what you say—it’s where you say it.

That’s why Saromben doesn’t just post releases on their website. They also use platforms like Portal Narasi, a respected digital media outlet known for human-centered, socially relevant stories.

Unlike traditional wire services that dump press releases onto generic feeds, Portal Narasi curates meaningful content. This helps brands reach the right people—readers who care about local impact, sustainability, innovation, and culture.

When Saromben announced their “Weavers for the Future” campaign through Portal Narasi, the press release didn’t just reach readers—it resonated with them. It became part of a larger conversation around ethical fashion and local empowerment.

Anatomy of a Press Release That Works

To maximize your press release’s success, stick to this proven structure:

1. Headline: Keep it short, specific, and keyword-friendly

2. Opening paragraph: Hit the 5W+1H—who, what, when, where, why, how

3. Body content: Provide context, background, and details

4. Quote section: Add a real voice—founder, collaborator, or stakeholder

5. Boilerplate: A short paragraph about your company

6. Contact info: For media inquiries, interviews, or follow-up

Optional: Attach high-quality images or link to a short explainer video.

When Should You Publish a Press Release?

Press releases aren’t just for major corporate news. You can use them to highlight moments like:

• Product or service launches

• Partnerships and collaborations

• Event announcements or recaps

• Awards or recognitions

• Fundraising milestones

• New hires or leadership changes

• CSR or sustainability initiatives

If it’s worth posting on social media, it might be worth formalizing through a press release too.

How Press Releases Support SEO

A single press release can boost your brand’s search engine presence when done right:

• Use keywords naturally (e.g. your brand, location, industry terms)

• Link back to your product or landing page

• Add metadata (if publishing on your own site)

• Encourage backlinks if others pick up the release

This is exactly how Saromben improved its visibility for terms like “ethical fashion Indonesia” and “local artisan clothing.”

Common Mistakes to Avoid

Even good stories fall flat when poorly executed. Avoid:

• Writing like a sales letter

• Making the release too long or too vague

• Forgetting to add a quote or contact info

• Using too much jargon or buzzwords

• Ignoring the target audience

The best press releases are simple, factual, and easy to share.

Final Thoughts

In 2025, attention is everywhere—but trust is rare. A good press release helps you earn both.

For brands like Saromben, combining clear messaging with distribution through trusted platforms like Portal Narasi has helped them grow steadily—without relying on flashy ads or influencer trends.

A press release is more than just a statement. It’s your story, structured—and ready to meet the world.